Rootly pricing is $20 per user a month for each product on the Essentials plan. Incident Response costs $20 and includes status pages, On-Call costs another $20, so a person who runs incidents and carries the pager costs $40 a month, or $480 a year. Enterprise is quoted, the AI SRE agents are a separately priced add-on, and startups can get up to 50% off.
That is the rate card on rootly.com/pricing today, and it is simpler than the older two-tier sheet some price trackers still show. Below are the plan limits, what a team of 5 to 50 pays in a year, how that sits next to PagerDuty, incident.io, FireHydrant and Datadog On-Call, and what Vendr's purchase data says buyers actually sign for.
Most of your incidents start with "the site is down"?
Rootly routes alerts that other tools raise. AlertPing raises them itself: it checks 100 websites, APIs and ports every 30 seconds from 2 regions, then pages your on-call through escalation chains, for a flat $348 a year on Team with up to 15 members. See the plans and limits.
How much does Rootly cost?
Rootly costs $20 per user a month per product on Essentials. Incident Response is $20 and includes status pages, On-Call is $20, and buying both is $40 per user a month. Enterprise is priced by quote, per product or bundled. AI SRE, the root cause and remediation agents, is an add-on Rootly prices on a call.
| Product | Essentials | Enterprise | Notes |
|---|---|---|---|
| Incident Response | $20 per user a month | Custom | Status pages included |
| On-Call | $20 per user a month | Custom | Works standalone or with Incident Response |
| Status Pages | Included, 1 external and 1 internal | Included, 10 external and unlimited internal | Custom domains and page authentication on both |
| AI SRE | Priced on request | Custom | Requires Incident Response |
Essentials is not a cut-down plan. It carries the Rootly agent in Slack, Teams and Google Chat, retrospectives, workflows, the catalog, alert routing and noise reduction, 20 schedules and escalation policies, one live call routing number, SSO with SAML and the mobile apps. Enterprise adds unlimited schedules, dynamic escalation paths, private incidents, custom forms, audit logs, SCIM, a bring-your-own AI key option, five call routing numbers and a dedicated success team.
Rootly pricing for 5 to 50 users per year
Because every product is a straight per-user price, the yearly bill is multiplication. The table shows Rootly with Incident Response alone and with On-Call added, next to the other per-seat incident tools at their annual list price.
| Users | Rootly IR | Rootly IR + On-Call | PagerDuty Professional | incident.io Pro + On-call | FireHydrant Pro | AlertPing |
|---|---|---|---|---|---|---|
| 5 | $1,200 | $2,400 | $1,260 | $2,700 | $1,500 | $348 (Team) |
| 10 | $2,400 | $4,800 | $2,520 | $5,400 | $3,000 | $348 (Team) |
| 15 | $3,600 | $7,200 | $3,780 | $8,100 | $4,500 | $348 (Team) |
| 25 | $6,000 | $12,000 | $6,300 | $13,500 | $7,500 | $1,128 (Business) |
| 50 | $12,000 | $24,000 | $12,600 | $27,000 | $15,000 | $1,128 (Business) |
Per user a month: Rootly $20 per product, PagerDuty Professional $21 billed annually, incident.io Pro $25 plus $20 for on-call, FireHydrant Pro $25 billed annually. Rootly's page does not say whether its $20 is a monthly or an annual-billing rate, so confirm the term on your order form. Datadog On-Call lists $20 per seat, the same as Rootly On-Call alone. The full cards are in our PagerDuty pricing, incident.io pricing and FireHydrant pricing breakdowns.
The comparison holds for paging and response. It does not cover detection: Rootly, PagerDuty and incident.io all wait for an alert from a monitor you pay for separately. AlertPing is the opposite shape. It finds the outage, confirms it from a second region, pages people in order and updates a status page, but it does not run Slack war rooms, roles or retrospectives.
What do Rootly customers actually pay?
Vendr, which brokers SaaS purchases, reports a median Rootly contract of $13,680 a year across 77 purchases, with a low of $8,094 and a high of $60,750. At $480 per person a year for Incident Response plus On-Call, the median buys about 28 users at list price, or 57 on Incident Response alone. Treat that as a sense of scale rather than a quote: discounts, bundles and AI SRE all move it.
Does Rootly have a free plan?
No. Rootly's pricing page lists Essentials and Enterprise only, with no free tier. It offers a trial that it says typically lasts two weeks and can be extended. Some third-party pricing sites still mention a free Starter plan, but it is not on the current rate card. Very small companies have a different route, the startup program below.
Rootly startup discount and pay what you can
Rootly runs two startup programs. Companies with fewer than 100 employees, under $50 million raised and under five years in business can get up to 50% off. Companies with fewer than 25 employees can pay what they can. Both go through an application on the pricing page. At 50% off, ten users on Incident Response plus On-Call would pay $2,400 a year instead of $4,800.
How Rootly prices AI SRE
AI SRE is Rootly's set of agents that propose a probable root cause, correlate alerts with deploys and config changes, draft remediation steps and pull requests, and suppress alert noise. It requires Incident Response and has no list price. Rootly says it discounts Incident Response, On-Call and AI SRE bought together, without publishing the amount.
Before you switch it on, decide what the agent may touch. An AI that drafts pull requests and reads your telemetry through an API, CLI and MCP server has real access to production systems, and that is worth putting behind guardrails on what an AI agent can call the same way you scope a new engineer's permissions. Enterprise also lets you bring your own OpenAI, Anthropic or Gemini key, which matters if your security team needs model traffic on your own contract.
Rootly vs PagerDuty pricing
On-Call alone, Rootly is $20 per user a month and PagerDuty Professional is $21 billed annually or $25 monthly. The bigger difference is scope. PagerDuty Professional centers on on-call and alerting, and PagerDuty sells its broader incident workflow in the Reliability Platform above it. Rootly sells response and paging as two $20 products, so a team that wants both pays $40 against PagerDuty's $21, and gets Slack-native incident channels, retrospectives and status pages for the difference.
Rootly lists PagerDuty and Opsgenie migration as part of onboarding, which tells you who it is chasing. With Opsgenie shutting down in April 2027, the Opsgenie pricing and shutdown guide covers the dates, and the PagerDuty alternative page covers what a smaller team can drop when all it needs is paging on downtime.
When Rootly is worth $40 per user
Rootly earns its price on teams where an incident pulls in several engineers and someone has to coordinate them: a channel opened automatically, roles assigned, a timeline written while people work, and a retrospective that turns into tracked action items. A 30-person platform team running weekly incident reviews will use all of it.
It is a poor fit when most incidents are "the site went down and someone needs to know". Then you pay per head for workflow nobody opens, plus a separate monitor to raise the alert. For that job, website down alerts with escalation chains and a hosted status page cover it for one flat price.
Rootly pricing questions
Is Rootly free?
No. Rootly has no free plan on its current pricing page. Essentials starts at $20 per user a month for each product, and new accounts get a trial that typically runs two weeks. Companies with fewer than 25 employees can apply to pay what they can.
Is Rootly cheaper than PagerDuty?
For on-call alone, slightly: Rootly On-Call is $20 per user a month and PagerDuty Professional is $21 billed annually. If you buy Rootly Incident Response as well, the total is $40 per user a month, which is more than PagerDuty Professional but includes incident workflow, retrospectives and status pages.
Does Rootly charge per user?
Yes. Essentials is priced per user, per month, per product, and prices add up across products. Rootly's FAQ says you can add users or upgrade at any time. Its page does not state a seat minimum or the billing term, so confirm both in the order form.
Can I buy Rootly On-Call without Incident Response?
Yes. Rootly says Incident Response and On-Call each work standalone, at $20 per user a month each on Essentials. Status pages come with Incident Response. AI SRE is the exception and needs Incident Response.
Is Rootly on the AWS Marketplace?
Yes. Rootly sells through the AWS Marketplace, which lets companies use pre-approved legal and security terms and count the spend toward an existing AWS commitment.